When choosing reusable water bottles (such as SuCo, Qmatara or Stanley), which of the following do you consider the most? In your opinion, what should brands focus on to increase the use of reusable bottles?
Description

Qmatara was founded to provide a healthier, eco-friendly alternative to single-use plastics. Their locally produced, reusable glass bottles are 100% recyclable, BPA-free, and free from harmful chemicals—helping reduce plastic waste, protect health, and promote a zero-plastic future. Founded in 2015, SuCo set out to change water-drinking habits in Turkey. With its lightweight, foldable, and reusable bottles, SuCo filled a key market gap and positioned itself as a sustainable alternative to single-use PET bottles. Since 1913, Stanley has been a trusted name in durable drinkware. 

With this collaboration, we aim to bring together young voices and sustainability-driven companies to co-create meaningful solutions. Your input will contribute to a shared understanding of how Gen Z can guide industry leadership towards a more sustainable future.

Apr 09, 2026
2500
Ease of use and portability
The bottle being leak-proof, easy to clean, dishwasher safe, or lightweight: fits in a bag, foldable options etc.
Brand’s sustainability approach and innovation

Aspects regarding eco-friendly production, recycling, carbon footprint, smart sensors, new-generation solutions, different cap systems etc.

Health, material quality and durability

The bottle being scratch-resistant, long-lasting, BPA-free, stainless steel or glass.

Design and aesthetics

Color, style, personalization options

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